Straight answers.

No catch. You pay nothing until your site is live. After that it’s $197 or $597 a month, depending on your site, and you can leave any month and take your files. The “catch” is we have to be good enough to keep you.

That’s exactly who we built this for. You pay nothing until your site is live, so there’s nothing to gamble. If we don’t deliver, you walk away.

You own your website — we’ll help you move it to a new host and hand over all your files and passwords. Some premium tools run under our licence and will be removed, so your new provider will need to replace those. Your domain was always registered in your name. We don’t lock you in.

Usually service businesses that want a professional site and ongoing support without managing separate designers, hosts, and maintenance people. If you’re not sure whether you’re a fit, email Dave — he’ll tell you honestly.

Depends on your business — and most clients aren’t sure at first. Some need one page. Others need ten. A lot of businesses don’t realise what a website can actually do for them until Dave asks the right questions. We’ll tell you honestly what you need, even if it means we’re not the right fit.

Depends on what you have. If you’re on Wix, Squarespace, or an AI site builder, the template belongs to the platform — it has to be recreated, not moved. If you have a WordPress site, Dave will look at it. Either way, most sites we see weren’t built with the foundations needed to grow with your business, and rebuilding from scratch is usually faster than trying to fix what’s there. If you have member records or sales data, we migrate that over — nothing gets left behind. Send Dave the link — he’ll give you a straight answer.

For some businesses, that’s the right call. If you’re a sole trader who needs one simple page online and nothing more, an AI builder or template will do the job, and it’s free.

Where it falls short: an AI tool can put a page together, but it can’t tell you why visitors leave in three seconds, why your form stopped working after an update, or who to call when your site goes down at 11pm. It builds something that looks finished. It doesn’t stick around afterward.

If that’s the gap you’ve already hit, that’s who we built this for.

It depends on how much planning your business needs. Before we build anything, Dave works with you on what the site has to do for your business — and most clients figure that out as we go. A simple site takes a few weeks. A bigger one, like a membership site, takes a few months. You don’t pay anything until it’s live, so the time is on us, not you.

Within hours. Not days, not “when we get to it.”

Routine text, image, page, and layout changes are included. If you need major new functionality or a full rebuild outside the normal refresh cycle, we scope that with you first — no surprises.

Email or text us. Urgent issues get prioritised. We’re monitoring anyway — we usually know before you do.

Monitoring runs 24/7. If your site goes down — weeknight, weekend, any time — we’re on it. We get it back up, then follow up with you. General requests sent on a Saturday? Most of the time they get handled the same day. We won’t leave you waiting until Monday.

We aim for every three to four years. The trigger is usually something changing on your end — your brand evolved, your services shifted, the site no longer represents you. We’ll tell you when we think it’s time. A rebuild takes input from both of us, so we plan it together when you’re ready.

USA. Your website, email, and backups stay on US servers, which keeps load times fast for your customers.

Whatever fits your business. Most sites don’t need many moving parts, so we build them lean: fast, with less to break. If you need memberships, logins, or online sales, we build on WordPress, which handles those well. We’ll tell you which you need, and why, before we start. Either way, your site and your domain belong to you.

Every site we build is structured so search engines and AI tools can read it properly — that’s not an add-on, it’s how we build. The rest of SEO takes care of itself when your site is fast, well-built, and being used naturally. We don’t run campaigns or promise rankings. Anyone guaranteeing #1 on Google is lying.