Using a platform website builder like Wix and Squarespace may seem like a quick and easy solution for creating a website, as they offer pre-designed templates and a simple drag-and-drop interface. However, as a business grows and grows, the limitations of these website builders may become more apparent.

One of the major drawbacks of using a platform website builder is the limited customization options. These builders often have a set of pre-designed templates and themes to choose from, but businesses may not fully customize their website to match their brand and style. This can make it difficult for businesses to establish a unique and engaging online presence that stands out from the competition. They may also not can add custom functionality.

Another issue with platform website builders is the lack of scalability. These builders handle low to medium traffic and may not handle high traffic or handle the growth of the business. As a business grows, they may need to switch to a more robust platform, which can be time-consuming and costly.

In addition, platform website builders may not be as secure as using WordPress. These builders may not receive regular updates to address security vulnerabilities, and businesses may not have as many options for added security. This can be a significant concern for businesses that collect and process sensitive customer data.

Another concern with platform website builders is the flexibility in terms of functionality and features. These builders offer a limited set of features and functionalities, and may not accommodate the specific needs of the business. For example, businesses may not integrate with certain third-party applications or add custom features that are important for their operations.

Last, platform website builders may not be as optimized for search engines as using WordPress. This can make it difficult for businesses to attract organic traffic to their website and limit their visibility online.

In conclusion, while platform website builders like Wix and Squarespace may seem like a quick and easy solution for creating a website, they may not be the best option for businesses in the long run. They offer limited customization options, lack scalability, may not be as secure, flexible and may not be as optimized for search engines as using WordPress. Businesses should use a platform like WordPress, which offers a wide range of customization options, scalability, security, and SEO optimization. It allows businesses to fully customize their website to match their brand and style, and can handle the growth of the business. Investing time and resources in learning how to use WordPress to its full potential and taking advantage of the many benefits it offers can improve a business’s online presence and ultimately drive more conversions.